8/6/2023 0 Comments Tom gord![]() After the Gucci group acquired Saint Laurent (stylised ‘Yves Saint Laurent‘ at the time), Ford led the creative direction for both brands, before leaving the Gucci Group in 2004. Iconic, steamy advertising campaigns – including one where a model’s pubic hair was shaved into the shape of Gucci’s logo – were rejected by advertising watchdogs but further stood to prove what Ford’s defiant vision for fashion was. A sense of cool epitomised the new era of 90s sex and glamour, and by 1999, Gucci’s international sales boasted over $4 billion. Brought to the creative helm of Gucci in 1994 while it was worth a meagre $250 million and facing bankruptcy, the designer rewrote the doctrines of the Italian label, infusing it with desirable and lustful provocation. Tom Ford was defined by a glitzy and confident glamour that could be easily epitomised in a business strategy – ’sex sells’. Ford currently lives in Los Angeles.The re-editions offer a chance to take stock of precisely what the Texas-born designer stood for. He is a visionary and his success has been recognized by a number of international awards, highlighted by winning seven Council of Fashion Designers of America (CFDA) Awards, including their prestigious Geoffrey Beene Lifetime Achievement Award in 2014 and The Menswear Designer of the Year in 2015. In addition to his achievements within the fashion industry, Ford is also an award-winning screenwriter, producer, and film director. Presently there are over 100 freestanding TOM FORD stores and shop-in-shops in locations around the world. Today, the brand offers a complete collection of Menswear, Womenswear, Accessories, Eyewear, Beauty and most recently Underwear and Timepieces. Ford resigned from his post in 2004 and announced the creation of TOM FORD in April 2005. Under Ford’s leadership, Gucci became one of the largest and most profitable luxury brands in the world, with sales increasing from 230 million dollars in 1994 to 3 billion dollars in 2003. In 1990, Ford joined Gucci as the company’s chief womenswear designer before becoming Creative Director in 1994, ultimately becoming vice chairman. Tom Ford was born in Austin, Texas prior to moving to New York City and Paris to study design. Plastic in the ocean will only continue to endanger countless species and ecosystems already affected by increased warming, acidification, and other stressors.That number is expected to almost triple to 29 million metric tons by 2040 - the equivalent of 241 Washington Monuments., ![]()
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